As the Associate Director, Product Marketing you will lead the marketing operations of our Higher Education business to support our robust portfolio of print and digital world language education products. In this capacity, you are responsible for engineering go-to-market strategies, product marketing, customer & competitive intelligence insights, and ensuring that sales teams have the right strategic messaging, information, tools and training to win. The Associate Director is, above all, a product champion and is charged with delivering innovative, reputation building marketing initiatives that will maximize revenue and drive engagement. As a critical contributor, you are relied on to provide exemplary partnership and thought leadership to internal stakeholders in Marketing, Sales, Support, Product Management and, Editorial to define solutions and create compelling and actionable marketing strategies. This high impact role requires strong people management skills, the ability to work well with a variety of internal and external stakeholders and strong business acumen. Our ideal candidate possesses the agility necessary to oscillate between tactical and strategic projects and, is able to implement creative solutions to solve a variety of marketing/ business challenges in a fast paced environment.
Strategically plan and execute Higher Education product & corporate marketing strategy as well as drive go-to-market plans internally and externally.
As our primary product marketing expert and evangelist, lead all Higher Education marketing (digital & print), market research, sales enablement, social media, and website activities and continuously track ROI of marketing initiatives to ensure effectiveness.
Partner with our field sales organization in Higher Ed to understand needs and provide timely and effective support in order to achieve company sales goals. Develop customer-facing marketing content (presentations, collateral etc.) with strong value messaging and storytelling.
Maintain a high level of understanding of the market landscape, competitive insights and consumer trends and use knowledge to drive action plans and communicate winning tactics to the field. Develop actionable insights with a detailed understanding of customers and competitors.
Lead new product launches and positioning of existing products for new business opportunities.
Segment and leverage marketing database for greater campaign efficiency and effectiveness.
Identify and develop best practices; particularly around digital marketing, to create effective & scalable workflows and processes.
Manage budgets and resources and ensure all deliverables are met on time.
Direct, develop and provide mentorship to the marketing team.
Bachelor's degree, MBA preferred
10+ years of relevant Marketing experience with publishing, education and or ed-tech verticals.
3+ years of experience people management experience (preferably in a marketing context)
Significant track record of success developing, managing and executing small and large scale strategic marketing plans and initiatives.
Strong Marketing background especially in the areas of product marketing, ecommerce, marketing communications, social media, marketing analytics, sales enablement and event planning.
Experience with both web and print marketing; experience with direct to student web marketing is a strong plus!
First-rate written and verbal communication skills
Outstanding interpersonal skills; able to relate and influence colleagues and key stakeholders across the business..
Excellent planning and analytical skills. Creative and able to balance 'big picture' thinking with detailed execution.
Self-motivated and entrepreneurial; a leader as well as doer and a subject matter expert.
High level of comfort with technology.
Able to travel, up to 20%
Fluency in Spanish and/or French is a plus
Why join us? We at Vista Higher Learning are proud to say that we're not just another publisher. We're the leading specialized language publisher for U.S. and Canadian higher education and secondary school markets whose first-hand knowledge of languages and diverse cultures sets us apart from other publishers. We're passionate about developing educational materials that incorporate authenticity and culture. We bring a fresh new approach to teaching languages by integrating technology, design, content, and pedagogy to make learning easier, more practical, and more rewarding. With current programs in Spanish, French, Italian and German Vista Higher Learning is committed to helping people communicate across languages and cultures.
Our benefits package includes life/health/dental/vision insurance, 401(k), educational assistance, commuter pass subsidies, PTO and paid holidays. Plus we offer all sorts of fun perks such as monthly chair massages, company lunches, onsite cardio, and strength training classes and much more!
Vista Higher Learning is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
* The salary listed in the header is an estimate based on salary data for similar jobs in the same area. Salary or compensation data found in the job description is accurate.